Crafting a Visual Identity: Behind the Scenes with Shiplee Studio
The creative process of building Stand For Spinal's brand was a collaboration with Shiplee Studio. Here you will discover the design choices, colour palette selection, and symbolic elements that make the brand visually impactful and emotionally resonant.
COLOUR RATIONALE
By limiting the colour palette to black and white with subtle accents of pink and sky blue, the brand exudes a sense of seriousness, hope, and clarity. This combination creates a visually appealing and emotionally resonant identity that reflects the essence of Stand For Spinal—a charity dedicated to restoring freedom and transforming lives.
White & Black
Sophistication and Timelessness: The black and white palette exudes sophistication, timelessness, and a sense of seriousness. This aligns with the gravity of the cause Stand For Spinal supports.
Clarity and Simplicity: The simplicity of black and white ensures clear communication of the brand’s message and mission. It enhances readability and allows the visual elements to stand out.
Sky Pink
Symbol of Hope and Compassion: The light pink adds a touch of warmth, symbolising hope and compassion. It resonates with the emotional aspect of the charity’s mission and provides a comforting and supportive undertone.
Sky Blue
Representation of Freedom and New Beginnings: The light sky blue represents the vastness of the sky, signifying freedom and the potential for new beginnings. It harmonises with the visual elements of mountains, pine trees, and the gradient sky in the brand mark.
FONT STORY RATIONALE
The chosen fonts, reminiscent of the Patagonia brand, reflects a soft and nostalgic aesthetic, aligning with the values of Stand For Spinal. This intentional selection emphasises a connection to nature, community, and a shared commitment to a mission.
BRAND LOGO RATIONALE
The Stand For Spinal logo is a powerful representation of the charity’s mission. It communicates resilience, hope, and the transformative journey towards independence. The carefully chosen elements and colour palette create a logo that is not only visually appealing but also deeply meaningful, encapsulating the spirit of Stand For Spinal and its commitment to empowering lives.
Symbolic Evolution Graphic: The central focus of the logo is the symbolic evolution graphic—a man progressing from a wheelchair to standing independently. This progression embodies the journey of empowerment and transformation that individuals with spinal injuries can experience through the support of Stand For Spinal.
Wheelchair Wheel Encircling the Design: The circular design not only creates a cohesive visual identity but also subtly refers to a wheelchair wheel. This element serves as a reminder of the challenges faced by those with spinal injuries, grounding the logo in the core mission of the charity.
Mountains and Pine Trees: The background elements of mountains and pine trees convey a sense of adventure, resilience, and freedom. These natural elements symbolize the vast possibilities that Stand For Spinal aims to open up for individuals on their journey toward recovery and independence.
Gradient Sky - Pink to Sky Blue: The gradient sky, transitioning from light pink to sky blue, adds depth and symbolism to the logo. It represents the dawn of a new day, infused with hope and promise. This colour gradient reflects the transformative nature of the charity’s work and the positive impact it brings to the lives of those it supports.
Black and White Palette with Subtle Accents: The predominantly black and white color scheme conveys sophistication, timelessness, and clarity. The subtle touches of pink and sky blue serve as accents, infusing the logo with warmth, compassion, and a representation of freedom.